digital marketing manager Milano

The Digital & New Media team of Grafton, a global brand that specializes in professional recruitment, for a leader company operating in the Digital Marketing field, is looking for a

DIGITAL MARKETING MANAGER

Location: Milan / Pescara

Key Responsabilities

· Develop and execute a comprehensive B2B acquisition marketing strategy aligned with the agency's business goals and revenue targets.

· Conduct market research and competitive analysis to identify opportunities and trends.

· Define and track key performance indicators (KPIs) to measure marketing effectiveness and ROI.

· Present regular reports and insights to the executive board on marketing performance and strategy.

· Lead and mentor a team of three experienced marketing professionals.

· Develop and implement multi-channel marketing campaigns to generate SQLs, including content marketing, SEO, paid advertising, social media, email marketing, and events.

· Optimize lead generation processes and ensure a smooth handoff of SQLs to the Sales team.

· Monitor and analyze lead generation performance, making adjustments to campaigns as needed.

· Work closely with the Sales team to define target audience profiles and lead qualification criteria, and to ensure alignment on lead generation and qualification efforts.

· Collaborate with the Delivery and Customer Success teams to develop customer-centric marketing initiatives.

· Partner with the Finance, Project Management, Human Capital teams to ensure efficient resource allocation and project execution.

· Oversee the creation of high-quality marketing content, including blog posts, white papers, case studies, and presentations.

· Oversee the agency's social media presence and engage with industry influencers and thought leaders.

· Represent the agency at industry events and conferences.

Required Qualifications

· Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).

· Proven track record of success in B2B marketing, preferably in the programmatic advertising or digital marketing industry, agency side.

· Extensive experience in developing and executing comprehensive marketing strategies.

· Strong understanding of lead generation, marketing automation, and CRM systems.

· Excellent leadership, communication, and interpersonal skills.

· Ability to analyze data and generate actionable insights.

· Strong understanding of Programmatic direct and/or Affiliate marketing.

· Fluent in English.

Key Skills

· B2B Marketing Strategy

· Lead Generation & Management

· Digital Marketing (SEO, SEM, Social Media, Email)

· Content Marketing

· Brand Management

· Data Analysis & Reporting

· Team Leadership & Management

· CRM & Marketing Automation

· Programmatic Advertising

· Affiliate Marketing (preferred)

Why Choose us:

· A stimulating and innovative working environment, with opportunities for professional growth.

· The opportunity to work on international projects and have a direct impact on business strategies.

· A competitive compensation and corporate benefits package.

· 2 days a week of smart working.

Grafton è il brand globale che si occupa di Professional Recruitment di Gi Group Holding, la prima multinazionale italiana del lavoro e una tra le principali realtà che offrono servizi e consulenza HR a livello globale. L’offerta si intende rivolta a candidati ambosessi, nel rispetto del D.Lgs. n. 198/2006 e ss.mm.ii. e dei Decreti Legislativi n. 215 e n. 216 del 2003 sulle parità di trattamento. I candidati sono invitati a leggere l’informativa privacy ai sensi degli artt. 13 e 14 del Reg. EU 679/2016 al seguente indirizzo https://it.grafton.com/it/privacy-candidati (Aut. Min. del 15/04/2014 Prot. N: 39/4903)