crm & customer communication specialist Roma

For a leader company in the entertainment field, Grafton is looking for a CRM & Customer Communication Specialist.

As the CRM & Customer Communications Senior Specialist for Italy, you will be responsible for delivering customer communications via email, push notifications, and inbox messages, ensuring engaging and impactful messaging for our players. You will work with Optimove, a CRM tool used to manage campaigns, analyze performance, and set up promotions. Your marketing communication expertise, creativity, and customer-centric approach will be essential in making every message a "wow" experience for our customers.

What you’ll do:

Reporting directly to the MD Italy, you will:

·      Create, schedule, and optimize customer communications across email, push notification, and inbox using Optimove.

·      Write engaging and effective copy for different customer segments, ensuring a consistent and compelling brand tone.

·      Set up and manage promotions when required, ensuring flawless execution.

·      Analyze campaign performance and provide insights to improve engagement and conversion rates.

·      Work closely with Customer Value Management, Marketing, and Product teams to align messaging with business objectives.

·      Ensure all communications are customer-centric, delivering personalized and meaningful experiences.

·      Stay updated on best practices in CRM marketing, copywriting, and customer engagement strategies.

What you’ll bring:

·      Previous experience in marketing campaign execution, ideally in a digital environment.

·      Strong attention to detail, crucial for accurate campaign and promotion setup.

·      Experience with Optimove or similar CRM tools.

·      Proficiency with email marketing, SMS campaigns and push notifications.

·      Experience in data management and analysis to evaluate campaign performance.

·      Passion for sports and online gaming is a nice-to-have.

·      Strong teamwork and cross-functional collaboration skills, working with multiple departments

Why choose us:

You’ll work in a dynamic environment where innovation is key and your contributions will directly impact the growth and success of our business.

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

·      ​​Permanent contract​, with Hybrid work.

·      Discretionary annual performance bonus.

·      Meal Allowance.

·      Supplemental Health Insurance and Psychological well-being. 

·      Continuous learning for soft and hard skills.

·      Support for parents, children and financial aid for mothers. 

·      Volunteering during your working hours. 

Grafton è il brand globale che si occupa di Professional Recruitment di Gi Group Holding, la prima multinazionale italiana del lavoro e una tra le principali realtà che offrono servizi e consulenza HR a livello globale. L’offerta si intende rivolta a candidati ambosessi, nel rispetto del D.Lgs. n. 198/2006 e ss.mm.ii. e dei Decreti Legislativi n. 215 e n. 216 del 2003 sulle parità di trattamento.

I candidati sono invitati a leggere l’informativa privacy ai sensi degli artt. 13 e 14 del Reg. EU 679/2016 al seguente indirizzo https://it.grafton.com/it/privacy-candidati (Aut. Min. del 15/04/2014 Prot. N: 39/4903)